ASK Italian:
Valentines 2021 Campaign

Brief: Like most holidays over the last year, Valentine’s Day will look a little different, as people around the world keep their distance from loved ones to protect them from Covid-19. So how can we celebrate the day of love when so many cannot be together?

Solution: While in the midst of lockdown 3, we wanted customers to celebrate love in all its forms, by encouraging the nation to ‘Send the love this Valentines’, be it a friend, partner, or a relative. Also, with the hospitality industry only open for takeaway, this campaign was shaped to work with delivery services and digital platforms (social/web/emails).

My role: Creative lead, director & digital designer.

Illustration: Charlie Sullivan