Take Fucking Risks

• Take Fucking Risks meets: Oliviero Toscani & Alexandra Taylor

• Take Fucking Risks meets: Grace Dent & Gina Martin

Brief: 89% of ads are immediately forgotten. Why? Because nobody’s sticking their neck out. How could Mellor&Smith change this?

Solution: Rather than sit on our backsides moaning, Mellor&Smith decided to shake up the industry by starting Take Fucking Risks - a creative event giving a voice to speakers who have taken risks to get where they are today.

My role: Taking fucking photos; including editing all imagery post event. Assisting the Event Organiser, before, during and after.